Well this was the humble pie I was talking about here.
Being the Product Manager for ContentAgent this is a really exciting time to making encoding tools for Television and Film industry
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Content Agent gets Red upgrade

Root6 Technology will use IBC to unveil an updated version of its Content Agent system that works with files from the Red One camera.

The re-purposing and content management technology will now have the ability to transcode raw Red R3D files and low-res proxies.

This will allow the automatic creation of digital dailies as well as offline editing, HD finishing and 4k mastering.

The new dailies workflow development can be fully automated, outputting to ftp, email, web, RSS or interactive DVD. It is due to be shown for the first time at IBC.

Associated metadata can be burnt-in or included as part of an XML file. In the case of DVDs, workflows can be constructed to produce individually branded copies for a director, DoP or cameraman.

Root6 Technology managing director Marcus Hume-Humphreys said: "Making the Red codec available on Content Agent ensures that the dailies community will have the flexibility to create and automate its workflow, producing appropriate and cost effective deliverables."

Root6 Technology is a division of reseller and systems integrator Root6.

also seen at
http://digitalproducer.digitalmedianet.com/articles/viewarticle.jsp?id=507971